Dr. Helen 2009-11-03 13:57:00
I am in beautiful Asheville, NC with Glenn attending the State Policy Network (SPN) annual meeting where he is speaking on a national media panel. SPN describes itself as follows:
State Policy Network is the capacity building service organization for America's free market, state-focused think tank community. We advance a free society by providing leadership development, management training and networking opportunities for think tank professionals and by promoting strategic partnerships among market-oriented organizations.
Founded in 1992, SPN is the only group in the country dedicated solely to improving the practical effectiveness of independent, non-profit, market-oriented, state-based think tanks.
Along with Glenn, the panel consisted of Robert Anderson, producer of Sixty Minutes, Melanie Kirkpatrick, past op-ed editor of WSJ, and the moderator, John Kramer from the Institute of Justice. Each had some good information, for example, Anderson talked about what made a good story for the news. The prevailing theory was that good pictures should be used when talking heads are on. But Anderson said, "good pictures are not necessary, compelling main characters to tell the story are essential. Issues don't make good stories, people do."
Kirkpatrick talked about how to get your editorial in the WSJ; they are interested in exclusive stories, the op-ed must have a message with national relevance, and should be well-crafted. Op-eds tend to be longer and meatier in the WSJ. People who submit tend to dumb down the message. The WSJ are "wonks," like detail, information, and examples. It is not punchy, more like a magazine piece. Don't lecture, curb your enthusiasm, no rhetoric, don't spout off. Tips on getting a letter to the editor published were to: reference a past story, make it concise, under 150 words and inject some humor and a personal story to make it more readable.
Finally, Glenn spoke to the group about how to pitch your ideas to bloggers. Send photos and video, don't spam and send them stuff that's funny.
Finally, the attendees got up and made 30 second pitches to the panel to share ideas with them and get feedback for where to send their stories or ideas.
I often wonder if anyone out there still cares about free market ideas or fights for them. After seeing the 500 attendees at the SPN meeting and hearing the speakers, I realize the answer is "hell, yes."
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